Why You Should Build Your Audience
An interesting component of your online brand is most certainly audience. Without it, there is little point in doing much of anything online other than email, research, and storing information. Audience is what makes the web 2.0 world turn, as we’re all dependent upon the interactivity that audience brings.
Without people to follow, read, and [...]
Enterprise workers don’t have the bandwidth for social media
In past posts on the topic, I’ve often wondered when the average worker would “get” blogging. I have to admit that I finally “got it” recently, but from a different perspective. While working with larger firms, I’ve again had the chance to observe the average office worker. In doing so, “it” occurred to me [...]
Twitter: How to get value out of this social networking tool
Twitter is one of those tools that you either "get it" or not. It’s really that simple. With that in mind there are ways for you to learn how Twitter can be a tool for success for you, you & your peers, or your organization.
While I dislike the "why Twitter is bad" articles that [...]
Social media and the corporate perception
I’ve been talking with a number of people in differing areas of companies while drumming up consulting or contract gigs, and something is becoming very apparent. While there is a huge amount of misunderstanding regarding social media, there is also a growing interest in online professional networking.
What intrigues me is how the growing interest [...]
D2 – The New Corporate Desktop
So why “D2″ you ask? It stands for “Desktop 2.0″, which is of course, a play on Web 2.0. While there have been many predictions and suggestions, I want to take this opportunity and posit my opinion of where the corporate or enterprise desktop solutions should be heading. My poor coworkers have [...]
