Building Internal Community
Doesn’t it seem like we talk a lot about social media as a tool for sales or marketing? It certainly is a great channel for that in the right context, and the right usage. I’m curious how many folks who talk about building a community for their customers have thought about building community for [...]
It depends…
Funny how many questions have answer that start with those two words. This tends to be exceptionally true of the coporatization of social media.
What if I call my boss a jerk on Twitter? It depends…
What if we find bloggers defacing our product images? It depends…
What if my company finds me posting on Facebook when [...]
Gaining Consensus – Why?
A challenging part of employing social media concepts within an organization or large company is getting everyone to agree. With so many parties with differing interests, one wonders how things ever get done.
I’d like to posit the idea that consensus is not required to explore the opportunities that social media present. Sure, you [...]
Enabling Trust in the Organization
We’ve all been there. You’ve got a great idea that you wish you could find a way to share with the appropriate team at your company. You’re not able to, because you’re not part of that team. Or that department. Heck, it’s not even a field you’ve specialized in or worked in much, but [...]
Why the sudden interest in Twitter?
I’m curious (and cautious) about the sudden business interest in Twitter.
Don’t get me wrong, I truly believe that Twitter is a great tool for businesses to listen to customers, even forge new relationships with them. I’m just curious if it’s due to real acceptance of the concepts of social media, or the more likely [...]
Pros and Cons of the Office
You know the place, the one we all crab about, the one we all supposedly hate to go to every morning? Yeah, the place where the coffee sucks, your desk is too small, and where traffic is always a pain to get through. It’s the office – the one your employer has graciously equipped and [...]
How Do Companies Find Their Community Managers?
It’s a new field where there are no experts; no real training for classification or certification, and it’s difficult for folks participating in it to explain how it works. It’s not a lawless field where anything goes, but the cowboys still roam the prairie where social media grazes. Christopher S. Penn describes the problem [...]
Contract, one part of the consulting gig
One of the problems of contract work as opposed to consulting is the length of time that a person spends at one assignment. Sure, it’s nice to have a steady, billable gig for a time, but it brings its own unique challenges. One of these challenges is that team members in the organization, even management, [...]
Contract, one part of the consulting gig
One of the problems of contract work as opposed to consulting is the length of time that a person spends at one assignment. Sure, it’s nice to have a steady, billable gig for a time, but it brings its own unique challenges. One of these challenges is that team members in the organization, even management, [...]
As the IT world turns
The more time I spend working in the Information Technology field, the more I see opportunities. Usually, it’s simply a an old technology being consumed by a newer one – like traditional telephones being taken over by VoIP phones on the corporate desktop. I’ve championed that notion for nearly a decade, and only now is [...]
