Why the sudden interest in Twitter?
I’m curious (and cautious) about the sudden business interest in Twitter.
Don’t get me wrong, I truly believe that Twitter is a great tool for businesses to listen to customers, even forge new relationships with them. I’m just curious if it’s due to real acceptance of the concepts of social media, or the more likely [...]
Pros and Cons of the Office
You know the place, the one we all crab about, the one we all supposedly hate to go to every morning? Yeah, the place where the coffee sucks, your desk is too small, and where traffic is always a pain to get through. It’s the office - the one your employer has graciously equipped and [...]
How Do Companies Find Their Community Managers?
It’s a new field where there are no experts; no real training for classification or certification, and it’s difficult for folks participating in it to explain how it works. It’s not a lawless field where anything goes, but the cowboys still roam the prairie where social media grazes. Christopher S. Penn describes the problem [...]
Contract, one part of the consulting gig
One of the problems of contract work as opposed to consulting is the length of time that a person spends at one assignment. Sure, it’s nice to have a steady, billable gig for a time, but it brings its own unique challenges. One of these challenges is that team members in the organization, even management, [...]
Contract, one part of the consulting gig
One of the problems of contract work as opposed to consulting is the length of time that a person spends at one assignment. Sure, it’s nice to have a steady, billable gig for a time, but it brings its own unique challenges. One of these challenges is that team members in the organization, even management, [...]
As the IT world turns
The more time I spend working in the Information Technology field, the more I see opportunities. Usually, it’s simply a an old technology being consumed by a newer one – like traditional telephones being taken over by VoIP phones on the corporate desktop. I’ve championed that notion for nearly a decade, and only now is [...]
Why You Should Build Your Audience
An interesting component of your online brand is most certainly audience. Without it, there is little point in doing much of anything online other than email, research, and storing information. Audience is what makes the web 2.0 world turn, as we’re all dependent upon the interactivity that audience brings.
Without people to follow, read, and [...]
Enterprise workers don’t have the bandwidth for social media
In past posts on the topic, I’ve often wondered when the average worker would “get” blogging. I have to admit that I finally “got it” recently, but from a different perspective. While working with larger firms, I’ve again had the chance to observe the average office worker. In doing so, “it” occurred to me [...]
Twitter: How to get value out of this social networking tool
Twitter is one of those tools that you either "get it" or not. It’s really that simple. With that in mind there are ways for you to learn how Twitter can be a tool for success for you, you & your peers, or your organization.
While I dislike the "why Twitter is bad" articles that [...]
Social media and the corporate perception
I’ve been talking with a number of people in differing areas of companies while drumming up consulting or contract gigs, and something is becoming very apparent. While there is a huge amount of misunderstanding regarding social media, there is also a growing interest in online professional networking.
What intrigues me is how the growing interest [...]
