Robert Scoble makes a great point, blogs make for a great PR tool for CEO’s and corporations. Why can’t more CEO’s make public statements using a blog?
In my own employer’s industry, we could make use of a corporate or CEO blog on many levels. We could speak to product questions, to company initiatives in the community, and so on.
The instantaneous and free-form nature of a blog is such a great tool to communicate with customers, partners and clients – wish we could make use of them where I work.