The Read/Write Web has a fantastic article covering what is increasingly called Mobile 2.0. In this article by Rudy De Waele, they cover the essence of what Mobile 2.0 is.
With the proliferation of smart mobile devices and high-speed mobile data services, applications and services need to become simpler and more intuitive. They also need to become standardized as Rudy talks about.
A real need to bring those sharp minds developing advanced feature sets on desktop software, should instead start looking at how to bring simplicity and elegance to web applications to solve the simple problems of of the moment.
Via: Read/Write Web – Understanding Mobile 2.0