personal-brand Here’s a question that many people don’t often think about as they begin developing their personal brand.

What is your personal brand?

I wonder how many people have actually sat down and defined what their strengths and skills are before diving in. Realizing that you’re as marketable as your favorite soda, not to mention more valuable to employers or clients, is a very powerful revelation. Making the best use of this concept for your career and family shouldn’t be taken too lightly.

Personal brand has been described as “Reputation 2.0”, and it is to a certain extent. However, it’s also much more than just what people remember about you. As you start online social networking, blogging, using social media tools and techniques to build an awareness, you are also building an easily indexed and searchable history.

At the same time, don’t put too much work into a personal branding plan. When it starts seeming like a flashy PR campaign by some high-end New York firm, you know you’ve missed the point. Just like you should put some thought and define goals for your career and life, your personal brand should have just enough structure and focus to help identify a direction and/or methods to work on.

Just like your life and career, things will come along that will change the course of your branding strategy. Keep it loose and follow the opportunities that arise, think about them a bit to make sure you’re not making a rash decision… but make the decision and move on.

I am curious though, have you defined your personal brand? What is the message (mission statement?) that you are working to present?

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