social media
The ‘Un’ Sell
There’s a perspective that we take in social media that has many qualities and discussions around it and I’ve been starting to use a name or label for it: the unsell.
The idea behind the unsell is that you really aren’t selling at all, but rather letting the product or service speak for itself. Past [...]
What Open Really Means
It’s hard to be a medium or large corporation these days. The demands are not small, with expectations of investors, disappointing market performance, employee needs, government regulations and oversight… there’s almost no time left for the most important part of any business: customers.
Of course, that’s where the current craze around social media comes in. The [...]
Social Media and the 40 Hour Work Week
One of the more frequent questions I hear about social media, is around how much time should a person allocate towards it. The answer is a lot simpler than it seems: lots.
For those looking at moving into a social media role, whether its a community manager, specialist, analyst, or strategist (hmm… lots of –ists in [...]
Words To Socialize By
Ever run across a phrase or two that you’ve heard that sums up things really well? Short, simple, clear points that makes what you’re trying to say much easier to understand are always worth repeating. So with that, here are a couple that I try to share with clients as they start exploring social media [...]
Getting Along with the IT Gatekeeper
I’ve been an IT guy for a darn long time, and as I’ve said before, it was a great career. I’m sure I’ll revisit it from time to time – I’m too much a tech-geek to abandon it completely. One thing I know from experience is that IT is many times a bigger bottleneck [...]
One perception of social media
It’s been an interesting week or so. I’ve again learned that my perception of social media is just one of many interpretations.
What is this socialization of media anyway but a simpler means of collaborating upon work with peers from differing backgrounds. Social media, really, is a movement and not technology. The technology and tools [...]
Twitter Is…
Since Twitter is the current social media darling, I thought I’d record a few thoughts I’ve had about one of my favorite online tools. I’ve had the privilege of using Twitter for two years, and each and every person I’ve followed or had follow me along the way has taught me something new. So [...]
Social Media Something
I’ve been wondering, has social media done anything really special for you?
Has it brought in more readers?
Has it increased your earnings?
Has it simplified your life?
Has it generated more sales leads?
Has it improved your customer service rating?
Has it save you more time?
Those are the questions I (and others) have about social media. The intangibles indicate [...]
Afraid of being cataloged online? You’ve just lost.
Sorry, but that’s the truth. If you’re afraid of sharing your opinion and letting the online world catalog and categorize you, then you’ve already lost the edge. The realities of future (read: today) is that you need to be an active part of your industry or genre, or you lose out. Want that corner office? [...]
Social Media Burnout
So you’ve drained all your energy on social media and don’t know what direction to go next? Don’t fear my hard workin’ friend! The next step is closer than that notebook you’re drooling on. Come on! Wake up! You’re makin’ us look bad.
I know you’ve been trying to take it to the next level [...]
