Behind The Firewall – BYOD
Some call it the latest ‘fad’, others point to a long history of people bringing their own technology solutions to the workplace, it’s currently referred to as BYOD. It’s all the rage right? After all, the ability to set your own course, control your own computing destiny, and pick the phone of your choice is our right as modern humans. Besides, IT departments are too overbearing and controlling – they don’t understand our need to get our work done in a timely fashion. At least, that’s what it may seem like to those hip ‘movers &...
Read MoreBehind The Firewall – Multifaceted
Much of what social media is can be viewed differently from different angles. There’s a marketing side, a public relations side, a technical side, a communications side, and a human side. It’s these different aspects of social media that combine to confuse what “it” is for. It’s so easy for people working for an organization to mistake the varying degrees of social media for things that seem frivolous or unneeded. Instead, focusing on the one facet that appeals to them or their role in the organization without recognizing the opportunities of a fully integrated...
Read MorePerspectives
One of the many things I’ve been working on lately is perspectives. Both mine and others (I hope). When you’re working on introducing ideas and concepts into an an environment that hasn’t had a lot of change, you get a lot of resistance. That’s nothing groundbreaking, but I think it goes without saying that there are many perspectives and perceptions that people view their world and the things that make up their work. Introducing new ideas is a challenge not because people are resistant to learning, but because the change that it brings is disruptive. Social media is disruptive,...
Read MoreWhy IT Gets It Wrong
I was amazed a couple weeks ago when a younger coworker engaged in a conversation (um… debate) about whether Facebook was a viable business tool. Now, somehow I got baited into this discussion, probably on a quest to figure out why a Gen Y type would think Facebook didn’t belong behind the firewall. During the conversation, I started to identify what was really going on. The problem wasn’t the tool (I knew this going into it), but again was perception. You see, the corporate information technology industry has done the same thing as every other professional...
Read MoreBehind The Firewall: Challenges
I’d like to take a minute and tell you a bit about the concept of Behind The Firewall and what this project is about. Behind The Firewall is an ongoing project of Arik Hanson and myself to explore the uses of social media inside companies. Our goal is to uncover the ideas, recommendations, solutions, and experiences of internal communicators, marketers, collaboration experts, team & project leads, and really anyone who is working to empower their organization through the use of social media. There are always challenges in doing something new. Inside a large corporation, we run...
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Rick Mahn is the Founder of 