Blogging at a Crossroad

January 16, 2014

At the crossroads by Thomas Guignard

Maybe it’s the years, or simply wanting to share my thoughts again. It seems I’m at a crossroads in regards to blogging, and to be honest I’ve been at this crossroads for a long time.

Over the last 8 years (can you believe this blog turns 8 next month!) I’ve focused almost exclusively on social media. It was a great ride and a lot of fun which taught me quite a bit in areas that I hadn’t even known to exist before. It brought me out of my introverted shell, allowing me to meet hundreds (thousands?) of great people who I would otherwise not have had the opportunity to.

All that time, however, there was another side to what I do and who I am. In fact, a larger more important aspect that I rarely touched on was my real career in information technology.

Though I mentioned it in passing many times, I never really delved into the technical aspects of my profession, choosing to explore the social media path at its infancy, helping to bring ideas and establish connections among people. This is what drove me to start Social Media Breakfast in Minneapolis early in 2008.

That experience was entirely possible from blogging and my work with early social media tools. Being among the first wave of people to really “get” what social media was about and take part on a national scale. It was great fun. It still is for many of the people I initially met and conversed with. Several have built and are growing great, strong businesses on local, regional, and national scales.

What I found over time was that it wasn’t exactly for me. In my heart I’m not a marketing person, though I do understand some of the inner workings. I’m also not a public relations person, though again I did seem to adapt to a portion of that role in my work with SMBMSP. What I am, however, is a storyteller… or at least that label feels more comfortable than the others, and that is a core piece of social, and the work I was doing.

Today, however, I have completely reverted to my IT roots, and I’m happy with that. What I have had trouble with though, is getting back to blogging. At one point back in the day, I was posting on a daily basis. Today, it seems I can’t even post monthly, let alone once a week. I seem to keep holding back on writing/posting anything because I’m afraid of what “my audience” might think of a change of topic. The reality, of course, is that practically all of the readers I once had have long since moved on.

I’ve fallen into the classic blogger’s dilemma of worrying too much about what people think and not enough of the value of my own contributions. Believing that I might let someone down just for being myself and following the path I’m meant to follow.

So what does it all mean?

What this post isn’t, is a proclamation or promise to blog more often. It’s really just a note to anyone interested that what I may post about in the future is likely to be a lot more technical, and a certainly a lot less about social media. Who knows, by changing the topic of this blog and my focus for it, I just may find that gumption and passion to actively write more often. That will be the true proof that I’m out of my writers block… we’ll see.

Home page header photo credit: At the crossroads, by Thomas Guignard

Blog post photo credit: Crossroads, by Richard Elzey