Have I mentioned recently that I do consulting and implementation work in social media strategy, community development and training? Probably not as much as I should, but I wanted to include that at the top in this post because I don’t bring it up often.
It’s also relevant to what many people are doing in their role to help their businesses understand how they can use social media. You see, sometimes you need to induce change and one of many ways is to think like an outsider.
Taking the perspective of someone new to the organization, but with a focus on your task at hand (social media). How would that new individual go about things? Will they simply accept “that’s how we’ve always done it”, or would they push to discover a new way?
What if you took that new perspective, one that an independent consultant might have? How would that change your organization? You have the ability to stat that today and begin to develop your own independent perspective while maintaining your current role.
I was in IT when I started thinking differently. For me it became an interest to see what else we could use all that corporate technology for in addition to simply running the company. There was a growing desire within to start sharing the ideas and exploring how the company could benefit.
Start making change – explore your independence behind the firewall.
Photo courtesy of orkboi
5 Comments
About Me
Rick Mahn is the Founder of SMBMSP, and Principal of Rick Mahn & Associates. With two decades in Information Technologies and Social Media Architect, Rick connects people & organizations by helping them embrace open interaction and renewed commitment to each other.Learn more about Rick.
Glad you do this, would love to hear your prices.
This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses. Youve got a design here thats not too flashy, but makes a statement as big as what youre saying. Great job, indeed.
Excellent article..
First time visitor and i like the blog posts
Andrew
I have seen people leave full time employment to set up their own businesses because they were frustrated with the lack of innovation in the company. And what do the do in their own business? Follow the same path as the company they just left because what they saw as a lack of innovation in the old company is now too risky to implement in their company!
Inducing change can be difficult sometimes!