For all of us experienced in social media with the concepts of sharing and open dialog deeply rooted in our ethos, this comparison probably doesn’t mean as much as it could for folks who don’t engage in social computing. I’m simply looking for ways we can all help explain some of these concepts to our overworked managers and VPs.
(Heh, ‘social computing’. That’s a nod to the corporate interpretation of social media – or it is in some ways. Mostly they like to say “collaboration” because its more professional sounding. I find it interesting that the moment the word ‘social’ is dropped, the reaction tends to be “we don’t pay people to socialize!”. Never mind that work itself is an accepted social construct designed to make labor for wage a palatable and productive arrangement. But I digress.)
Anyway, sometimes the easiest way to help people understand a concept is to compare it to something they already know or can intuitively envision. That’s where the Goodwill Ambassador comes in. In the social media sphere, we’ve developed the Community Manager (a role which perversely doesn’t “manage” anything) who is tasked with engaging customers. Nither the community or the conversations within require management of any sort. Rather they require participation. That participation has several aspects, ones that are quite familiar to people from any generation.
A goodwill ambassador brings a smile and cheer, they answer questions and facilitate getting answers. They often bring a sense of calm and reason, that you’ll be heard and understood. The concept of a goodwill ambassador is easy to digest and brings folks initially apposed to funding such a role as Community Manager around to a realistic perspective and frame of reference. For today, we have a need of these people who bridge the gaps between marketing and customer service, bringing personality and a voice to the organizations they represent.
Are you ready to share some goodwill with your customers?
4 Comments
About Me
Rick Mahn is the Founder of SMBMSP, and Principal of Rick Mahn & Associates. With two decades in Information Technologies and Social Media Architect, Rick connects people & organizations by helping them embrace open interaction and renewed commitment to each other.Learn more about Rick.
Goodwill ambassador is just a more accurate word for community manager – they mean the same thing? I guess community manager is a misnomer, but I have never heard anyone being called the 'goodwill ambassador' before.
Techtools have earned a remarkable reputation as manufacturer of Superior Quality Surgical, Dental, Orthodontic, Veterinary and Beauty Care Instruments. At Techtools our prime concern is to satisfy our clients by providing them with finest quality products at controlled prices maintaining highest standards of quality. We focus prompt service and on timely delivery.
We are ISO 9001-2000, CE certified, GMP accredited approved by FDA USA and offer a wide range of products as mentioned above and we are hopeful that you would find us a best source of supply for the products you need. The stainless steel used is of the finest quality and rust proof. Our products are a sure proof of highly skilled workman-ship and the state of the art technology, which we have adopted to meet the needs of our esteemed clients worldwide.
Therefore our products will retain their charm for years to come. Our products are guaranteed against corrosion and rust and we can provide you samples for quality evaluation.
Please feel free to ask for catalogs and price lists.
Assuring you our best services,
We look forward to hearing from you,
Best Regards,
Nadeem Afzal
Techtools Surgical & Dental Instruments
Ahmad Pura Khan Mahal Road
Sialkot-51310
Pakistan
Tel: +92 52 4588894
Fax: +92 52 4588895
E-mail: info@techtools.com.pk
Web Site: http://www.techtools.com.pk
Goodwill ambassador is just a more accurate word for community manager – they mean the same thing? I guess community manager is a misnomer, but I have never heard anyone being called the 'goodwill ambassador' before.
A goodwill ambassador is more suitable for such title. All in SMO depends on goodwill of a person which takes him to the new heights in social communities.