Sometimes I get tired of telling the same story, but very often, that’s exactly what it takes to induce change. That change is the very root of social media and its associated tools, networks, and concepts. Since everyone learns at a different pace, and in different ways, it becomes necessary to relate the concepts of something new, multiple times.
Take the many layers of an organization for example. You have the executive level, the management level, and the worker level. There are several variations on these, some unique to different industries and professions, but bare with me for a moment.
Each of these levels requires the same information to be related in different, unique ways. Sometimes it could be adding or removing detail, in other cases it might be exchanging case studies to make the point more relevant to the person listening or reading. In any case, being able to read your audience and recognizing how the recipient needs to digest the information is part of the puzzle of a good communications professional.
This is but one of many skills the social media professional needs to have in their toolkit, and goes back to being a multi-disciplinarian, what our grandparents used to call “a jack of all tradesâ€.
Photo Credit: Mykl Roventine
12 Comments
About Me
Rick Mahn is the Founder of SMBMSP, Principal of Rick Mahn & Associates, and a Sr. Information Technologies Architect with Experis. With over two decades in Information Technologies Architecture and Social Media, Rick connects people & organizations by embracing new technologies and open standards.Learn more about Rick.
Very innovative! thanks for sharing the tips which will prove to be very helpful in future as well…
i would say its lovely and very innovative … these tips will helpout everyone in future ….thanks for sharing ..everybody should posts that thing which helps out other ….
The fact of changing the story when it is told many times is inherently human. This is what culture is, that's why it's a living thing. We all change the story by repeating it. No repetition is perfect. That's what makes us human.
Rgds
Enlightening post, completely innovative! Congratulations!
Nice analysis of the socialization of networking. Very enlightening!
That is why language is a social construc, I guess.
Same story goes by to everyone with a little bit of changes on it that's why it kept on repeating all over. Thanks for sharing.
Hans Darnusil, this is a great article on change and i too do believe that change is inevitable.
Completely agree with you. What works in the lower levels of organizations is not what works for the higher levels. There is a reason to why management reports are not the same ones as the lower levels get.
Well, they certainly seem to need a different approach for explaining things. I think its because of information overload. That they are overburdened with work and have a short, narrow attention span. All it means, from my perspective, is that anyone trying to explain new things to them has to understand how to position and present the info. Much like we customize new ideas and pitches for CEOs and VCs.
Completely agree with you. What works in the lower levels of organizations is not what works for the higher levels. There is a reason to why management reports are not the same ones as the lower levels get.
Well, they certainly seem to need a different approach for explaining things. I think its because of information overload. That they are overburdened with work and have a short, narrow attention span. All it means, from my perspective, is that anyone trying to explain new things to them has to understand how to position and present the info. Much like we customize new ideas and pitches for CEOs and VCs.