Getting The Message Across
Sometimes I get tired of telling the same story, but very often, that’s exactly what it takes to induce change. That change is the very root of social media and its associated tools, networks, and concepts. Since everyone learns at a different pace, and in different ways, it becomes necessary to relate the concepts of something new, multiple times. Take the many layers of an organization for example. You have the executive level, the management level, and the worker level. There are several variations on these, some unique to different industries and professions, but bare with me for...
Read MoreBuilding Internal Community
Doesn’t it seem like we talk a lot about social media as a tool for sales or marketing? It certainly is a great channel for that in the right context, and the right usage. I’m curious how many folks who talk about building a community for their customers have thought about building community for their employees. Take that external viewpoint and turn around… apply it internally… what do you think could happen? The idea is nothing new, and actually pre-dates "social media" by a long time. We’ve all been part of special groups...
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