It depends…
Funny how many questions have answer that start with those two words. This tends to be exceptionally true of the coporatization of social media. What if I call my boss a jerk on Twitter? It depends… What if we find bloggers defacing our product images? It depends… What if my company finds me posting on Facebook when I’m home sick? It depends… How do we monitor the blogosphere for our multiple brands? It depends… The complexities of the requirements for big business and their employees is not as clear cut as it is for small, aggressive start-ups. In the...
Read MoreHappiness CCCXXII
There is a role that I fulfill. As soon as I create it, I’ll tell you more about it.
Read MoreGaining Consensus – Why?
A challenging part of employing social media concepts within an organization or large company is getting everyone to agree. With so many parties with differing interests, one wonders how things ever get done. I’d like to posit the idea that consensus is not required to explore the opportunities that social media present. Sure, you may (or should) gain approval from the group you’re working with, getting the every executive, or department, or business unit’s buy in just won’t happen. At least not in the timeframe you’ll need to reap some of the rewards of...
Read MoreUndiscovered Opportunities of the C-Suite
Sometimes you don’t know what you have in front of you. The opportunity to change. That’s what lies before today’s C-Suite executives if they choose to explore it. What I’m talking about here, of course, is really about relationships. With the advent of social computing in the second half of this decade, the power has shifted from producers and marketers to people. The challenge, of course, is for today’s executives to leap into the deep end of the pool and embrace these new relationships. To build new loyalty into their customer base, by demonstrating the...
Read More
About Me
