The Youth Movement

April 21, 2009

'Queen's Commerce Class of 2008 group photo 18' by eddiehosa It’s an interesting time we live in. Economic turmoil, changing social norms, 100 year old publishing businesses crumbling, and new media powerhouses being established. You’d be hard pressed to give our present era a pass and claim it to be not as important as <fill in your favorite era here>.

Along with these incredible times are some challenges for every business, and everyone that works in them. The reality is that the past decade has brought incredible change in our communications and social structures because of digital communication. Included in this is the first generation raised entirely within the Internet, and mobile communication revolution of advanced technology.

This generation has experienced the freedom of wireless connections from an early age, and rediscovered the power of text communications. The “kids” in this generation have expanded their mental and reflex capacities through vigorous sessions of online, multiplayer, interactive & collaborative games. These folks have no stigma about being online, and this generation comes prewired for online social interaction. They have the ability to actively team-build without preamble and pep talks, can do business virtually without the need to meet in person and can work with folks on the other side of the globe as easily as they work with people in the next cube.

This is the youth movement of today, and they’re entering your business right now. These young folks are part of the largest workforce to enter the American business landscape since the boomers. They are your new entry level employees and they know what’s up. They’re smart, fast to learn new things, and anxious to prove themselves. With the Baby Boomers retiring and GenX/Y moving up, these folks coming out of college are bringing a revolution in relationship management with them.

Are you ready for them?

Photo credit: eddiehosa

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Categories: people, professional, social web, thinking, workforce

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  • I was there after reading that entry. Did not kick me out of my slippers, but was fine to spend some time
  • with some of the nba's best talent being under 25 and already putting up amazing numbers at this pace where do you think the top ten young talents in the league will rank among there respective positions when they retire.
  • Hi Marc, I'll head on over and check out that post. There is a lot going on in this space regarding that demographic, and I'd like to hear your perspective on it.

    Regards,
    Rick
  • Yes I totally agree with virtually everything you said, and yes I do mean virtually pun intended ;-) This is very similar to a recent entry of mine called "Reach out and Text Someone" The Millennial Generation

    <abbr>MediaMarc´s last blog post..YouTube App: Windows Mobile Users Get another Great Time Wasting Tool</abbr>
  • This time is a great opportunity for business to target a new kind of demanding audience and everyone should be aware of this. Laws on different countries that covers these activities of the youth should also be revised or adjusted to cope up with this fast pace change on online phenomena. The law should contain guidelines for protection of the youth from harm and support to the benefits that this movement can bring.

    <abbr>Felix´s last blog post..Vacation in Boracay Island</abbr>
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