Social Media and the 40 Hour Work Week
One of the more frequent questions I hear about social media, is around how much time should a person allocate towards it. The answer is a lot simpler than it seems: lots. For those looking at moving into a social media role, whether its a community manager, specialist, analyst, or strategist (hmm… lots of –ists in there) expect to spend quite a bit of time. Each of these jobs consist of a lot of hours, mainly because you’re dealing with a platform that never turns off: the Internet. The speed of the Internet really has an influence on the time you need and...
Read MoreWords To Socialize By
Ever run across a phrase or two that you’ve heard that sums up things really well? Short, simple, clear points that makes what you’re trying to say much easier to understand are always worth repeating. So with that, here are a couple that I try to share with clients as they start exploring social media and online communities. “Don’t Be Stupid†Credit for this phrase goes to Gary Koelling, co-founder of Best Buy’s BlueShirtNation. If you’ve met Gary, or have the chance, you’ll know that he cuts through the gobbledygook...
Read MoreLiving in the future
Several years ago (okay, more than a decade) there was a great keynote speech by James Burke at ACM 97 where he talked about ‘The Next 50 Years of Computing’. Now, if you’ve seen James Burke’s Connections series, you know what he’s good at. Describing the intertwining relationships of time, technology, and happenstance. Here, a decade or so later, I’ve been thinking how true those words are. At the time, Windows 95 was still new, Microsoft Outlook was in it’s initial ‘1.0’ release, and the browser wars of Netscape...
Read MoreA Note For SPAM Marketers On Twitter
It’s been there for awhile, quite awhile really. I’ve been able to ignore it for the most part, though it is getting a bit old. I’m talking about those MLM types, thinking they can gain some advantage through sheer following numbers on Twitter. Fancy schemes to gain thousands of new followers in 48 hours or less. What purpose does this serve? If your tweets/following percentage can’t even break 1%, why are you there? Why would I even care? Why are you gaming my account and others? We can see through what you’re trying to...
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