Mar 31, 2009 | blog
One of the more frequent questions I hear about social media, is around how much time should a person allocate towards it. The answer is a lot simpler than it seems: lots.
For those looking at moving into a social media role, whether its a community manager, specialist, analyst, or strategist (hmm… lots of –ists in there) expect to spend quite a bit of time. Each of these jobs consist of a lot of hours, mainly because you’re dealing with a platform that never turns off: the Internet.
The speed of the Internet really has an influence on the time you need and should spend in a social media related field. Since things change so quickly, it’s imperative to be monitoring all the spaces that are relevant to your company, brand, or interests. This can take up a huge amount of time.
The bottom line on time invested in social media activities, is that you need to set boundaries, and work towards containing them. There are always things that require our attention, or distract us in some way. The trick is to be diligent in leveraging the tools and services that are available for doing monitoring and alerting you when something needs attention, or is relevant to your interests. Event then it get’s a bit difficult to stay on track.
Mar 27, 2009 | blog
Ever run across a phrase or two that you’ve heard that sums up things really well? Short, simple, clear points that makes what you’re trying to say much easier to understand are always worth repeating. So with that, here are a couple that I try to share with clients as they start exploring social media and online communities.
“Don’t Be Stupidâ€
Credit for this phrase goes to Gary Koelling, co-founder of Best Buy’s BlueShirtNation. If you’ve met Gary, or have the chance, you’ll know that he cuts through the gobbledygook corporate speak phraseology quickly. Once everyone has their say, and the external communications policies are written, and the training is complete – the simple, boiled down essence is: Don’t Be Stupid.
“Don’t Shame the Nameâ€
Credit for this one goes to Brian Rogers, a colleague at Accenture. In relating stories of family and youth, we covered lots of ground. When he mentioned that one, it stuck with me. It’s simply another perspective on being responsible. It keeps a person thinking about positive actions, respect, and of pride.
So, keep these simple phrases in mind, share ‘em with friends, coworkers, and people who ask for advice about interacting online. Social media is a powerful medium, and you can’t go wrong by keeping it simple in whatever you do, either for yourself or for your company.
Mar 26, 2009 | blog
Several years ago (okay, more than a decade) there was a great keynote speech by James Burke at ACM 97 where he talked about ‘The Next 50 Years of Computing’. Now, if you’ve seen James Burke’s Connections series, you know what he’s good at. Describing the intertwining relationships of time, technology, and happenstance.
Here, a decade or so later, I’ve been thinking how true those words are. At the time, Windows 95 was still new, Microsoft Outlook was in it’s initial ‘1.0’ release, and the browser wars of Netscape vs. Internet Explorer were on, and Google was still a dream to be developed. Back then, I was waist deep in technology as a Novell NetWare and then Windows NT “expertâ€, and loving it. It was all about connecting computers together, and getting businesses connected to the Internet. Email and ICQ were HOT.
Fast forward a decade, and so much has changed. Where cell phones were a luxury that businesses could barely afford to sponsor, they’re now the de facto communication device of nearly all of us (who needs a land line). Why have browser wars when you can have 5 to choose from that all have a spot on your Start Menu? Where we used to pay upwards of $30/month for 56k dialup access, today most folks pay about that much for about 100 times that speed. Heck, we have faster connections on our cell phones than we did at home back then. GPS was a nifty gadget where you could plot waypoints to your favorite fishing hole; today, we have full-on navigation packages built into our vehicles to guide us anywhere. The list is endless.
The point I’m getting at is the change all these things have made to our culture. We’ve brought the concepts of democratization to technologies and industries that we used to think impenetrable. Through citizen journalism and social media, we’ve toppled once powerful institutions. We’ve squeezed huge entertainment companies to the point that they lash out at their own customers because they can’t find a new business model. The people of the United States felt they had a real voice that was listened to in the selection of their latest President.
All this is through the incredible advancements in technology that changes our culture.
A decade ago in that keynote by James Burke, he talked about how developed countries were 50 years ahead of underdeveloped countries, and how this pattern would repeat into the future. I believe we’ve sped up the process and are much farther down that path than we believe. We are living in a future that our parents could never have dreamt of. We have the opportunities available to us at the touch of an iPhone that a decade ago weren’t thought possible.
My question then, is what will you do with the advantage of living in the future?
Photo credit: Hometown Invasion Tour
As a note, if you follow the link to the ACM97 slide deck and videos, I just want to point out that it was compiled a long time ago and is not as polished as we see today on YouTube. Just remember that as you go through it. It’s still a great presentation, by a master at telling stories of history and technology. Oh, and I did try to find it elsewhere without luck.
Mar 22, 2009 | happiness
Wondering what new things I’ll think of tomorrow.
Mar 21, 2009 | blog
It’s been there for awhile, quite awhile really. I’ve been able to ignore it for the most part, though it is getting a bit old.
I’m talking about those MLM types, thinking they can gain some advantage through sheer following numbers on Twitter. Fancy schemes to gain thousands of new followers in 48 hours or less.
What purpose does this serve? If your tweets/following percentage can’t even break 1%, why are you there? Why would I even care? Why are you gaming my account and others? We can see through what you’re trying to do.
Do you want to know why?
Like a bad 70’s disco LP, stuck in the past. Singing the same tune like so many previous polyester leisure suit wearing, used-car salesman before you. Am I stereotyping? Gee, sorry – there’s a reason for it. Your last-century marketing efforts are lost in the reality of the 21st century. You might as well try selling toothbrushes door to door for all the good your Twitter account does.
Take your glossy commercials with pop stars, your shiny hummer, that damn inflatable Gorilla, delete your spam account and start over. We’re not buying it.
Photo credit: Sunfrog1
