Personal Branding Magazine

August 1, 2007

Hi all!

I’ve had the pleasure of working on a great new project with a number of really great people over the last month or two.Â The project is the new Personal Branding Magazine, in which I’ve been a contributing author, and I’d like to alert you to the premier issue which you can find here.

This new magazine brings together a number of great thinkers on the topic of Personal Branding, and is organized by Daniel Schawbel who writes the Personal Branding Blog.Â Daniel has been able to meld thoughts and articles from all corners of the Personal Branding world, authors like Guy Kawasaki, Chris Brogan, Rob Cuesta, Liz Pabon, Neil Patel, Lyn Chamberlin, Michelle Dumas, David Frazer, Charles Lau, and Scott Bradley.

The magazine will be published electronically on a quarterly basis, and all proceeds go to charity – the American Cancer Society.Â An Annual subscription is $12.95, and advertising opportunities are available for individuals and organizations (see Personal Branding Magazine site for details).

Technorati tags: Personal Branding Magazine, Personal Branding, Personal Branding Blog, Daniel Schawbel, Guy Kawasaki, Chris Brogan, Rob Cuesta, Liz Pabon, Neil Patel, Lyn Chamberlin, Michelle Dumas, David Frazer, Charles Lau, Scott Bradley, Rick Mahn

Conversation Tags: brand, danschawbel, personal, personalbrand, personalbrandingmagazine, publication, rickmahn

Categories: personal brand, social media

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Rick Mahn

Thomas, of course you own your name - but so does any other person with the same name. The trick with any search engine is to push the current results out of the places that they currently occupy.

To do this, you need to be actively generating content with your name and associated meta data that will push the current search results on to other pages.

This is done most efficiently, by blogging or sharing all sorts of things like videos, podcasts, and pictures. I urge you to think about using many social media tools (the more prominent one's get crawled by Google the most), and participate as often as you can.

Answer questions on LinkedIn, update status on Twitter and Facebook, share pictures on Flickr and Facebook, blog on one of the main blogging sites - or your own!

Generate new content on a regular basis that Google can find and make it more relevent to who you are and what you do. Eventually your content will replace the search results that currently show up when you search your name.

Good luck!

Thomas C Trexler

I have a very good reputation in my line of work. I got an administrative action from a Maryland Regulator. They meta tagged my name such that if anyone gooles my name their Rule to Show Cause pops up. Who owns my name? can anyone destroy my name with false allegations. Suing for Libel against a Government is worthless - any suggestions?

Rick Mahn

Rob,
Thanks for the kind words! I'll definitely be working to keep personal branding on the front burner. Hopefully, I'll continue to have something of value to add! :)

Regards,
Rick