What is a Personal Brand…
Wow… I had not thought much about this previously, and its an interesting concept. Shel Israel posted on this over on the Naked Conversations blog, and it got me thinking (again).
In the post Shel uses several prominent bloggers as examples, (Steve Rubel at Edelman, Robert Scoble at Microsoft) of how blogging has created their own personal brands. And how, through personal brands, the perception of the organizations they associate with are affected.
Scoble, Rubel and a rising number of employees have personal brands that shape global brands. The impact is noticeable now as blogging starts to penetrate large traditional companies. It will be immense in coming years.
He also points out that the concept of personal brands is nothing new. Presidents, sports figures, movie stars, musicians, explorers, etc… have all had personal brands.
Personal brand is not new. When Babe Ruth was traded from the Red Sox to the Yankees back in 1918, many fans moved their loyalties from Boston to New York along with him.
The difference is that blogging gives everyone an equal footing in exchanging ideas. He says “… the blogosphere has enormously amplified the number and power of personal brands” and I agree, by providing a inexpensive worldwide inter-linking platform, blogging offers the ability to participate in any conversation. This
What this indicates to me is that each blogger has the opportunity to become what they want. That everyone has a personal brand, that every blogger can direct, shape, and nurture the perception of themselves and the organizations in which they participate.
Powerful stuff this blogging.
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Comments
Comment by Rick Mahn Your “personal brand” is a fancy way of describing your reputation. Mike Wagner has a blog called “Own Your Brand!” in which he talks a bit about “everything about what it takes to be a brand owner”.
Here are some other posts around the blogosphere on the topic of personal brand:
- Me Incorporated: Your Own Magnetic Brand
- The Power of Personal Brand
- Generating your own personal brand
Pingback by RickMahn.com » Blog Archive » Why I Blog [...] who you are. With a blog, you have some control of that, you have the ability to craft your personal brand which is much more than just your [...]
sorry sir, Im cynthia from university of pelita haapan, Indonesia, and I’m very excitd to do research about blog and personal branding, If you dont mind, can I get more information about it? can I have your email contact? so much Thanks, GBU